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Rajan Anandan, MD, Google India and Basab Pradhan – former Infosys Global Sales Head invest in the startup

Achieved cumulative 25,000 transactions within 12 months of operations

Plans 3x increase in operations by end of 2018 across tier II and tier III cities, an innovative mass market mutual funds investment platform, today announced raising a seed funding of INR 3 crore through LetsVenture. Google India MD – Rajan Anandan and former Infosys Global Sales Head – Basab Pradhan is among the major angel investors in the venture. 

Other prominent investors include Vivek Khare, Mutual Fund Distributor Corporate Development at, Debasish Hota, CEO at CompuGain Corporation, USA, Windrose Capital, Bijoy George, Partner at Full Circle Tech LLP, and Lets Venture LLC.

The startup which already has customers across 200 cities and business partners in over 15 cities is looking to grow three folds in terms of business in 2018.

Mutual Fund market has grown over three times in the last 5 years from INR 7.01 trillion in March 2013 to INR 23.26 trillion in April 2018. With extremely low penetration of around 3-4%, the industry is poised to continue growing at a steady pace.

Commenting on the development, Anurag Garg, Founder and CEO, said, “This investment further cements our belief in the business model. We are witnessing extremely good responses from our target audience and working on expanding our geographical footprints. While enriching the user experience, we will also look at strengthening our distribution network and in enhancing our technology platform to make it more intelligent”.

Commenting on why he decided to invest, Basab Pradhan said, “Investment in was an easy decision for me. The founding team has a wealth of experience in both the financial services domain and building technology solutions. I believe India is witnessing a structural shift from physical (real estate, gold) to financial assets. The majority of financial investors, as in other countries, will seek out mutual funds. is best positioned to take advantage of this coming boom in mutual fund ownership.”

Talking about the investment, Shanti Mohan, Founder, LetsVenture said, “Nivesh has a very strong team that has built and executed businesses before and is looking at getting financial products to the next 500 Mn through its omnichannel approach to distribution. This makes it a very attractive deal.”

Vivek Khare, Director Strategy, LetsVenture further added, “The Indian market is ripe for a platform like Nivesh as mutual fund investments are at an inflection point in India. Savings are moving to financial assets and the Indian market is massively under-penetrated. While a lot of current players are focused on already penetrated metros, Nivesh is putting an emphasis on the large markets outside of the big cities where investors need hand-holding.” is an India-centric solution intended to fundamentally transform the lives of millions. Most of its target customers know the importance of savings but struggle in terms of maximizing returns on their savings. 90% of its customers are first-time mutual fund investors.

About is a mass-market mutual fund investment platform, run by Noida-based Providential Advisory Services Pvt. Ltd. It was founded in 2016 by industry veterans Anurag Garg and Sridhar Srinivasan. Prior to starting, Garg had co-founded, which was acquired by rating agency ICRA while Srinivasan helmed the India unit of investment research platform Visible Alpha. raised an angel round from VCCircle founder PV Sahad, Sandeep Shroff founder and CEO of Silicon Valley-based, and Right Global Infosolutions CEO Rahul Gupta.

The platform enables intelligent and automated mutual fund scheme selection, transaction and portfolio tracking. It is also available in Hindi to enable higher adoption by the population living in Bharat. It also uses Aadhar based e-KYC to eliminate hassles around the onboarding of first-time customers.

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  • Saurabh Kumar: 8587848727,
  • Sukrita K: 9739639449,